Ta del av kloka ord om kreativitet!
"Det krävs en kreativ revolution"
På eventet får du lyssna till Orlando Wood, en av världens ledande experter på kreativ effektivitet. Tillsammans med Ocean Outdoors marknadschef Jesper Albansson kommer han att prata om behovet av en ny kreativ revolution, hur konst och show alltid varit centralt för reklam, vinst och tillväxt – samt hur man på bästa sätt kan använda utomhusmiljöer.
Inför att de sammanstrålar på Creative Summit har Jesper Albansson passat på att ställa några frågor till Orlando Wood, som här ger sin syn på kreativitetens betydelse för framtidens reklam.
Why CFO and CMO partnership is the new duo
Ocean Outdoor Nordics CMO Jesper Albansson caught up with the legendary Les Binet to discuss the value of brand building to the long term health of the balance sheet. And the effect it should have on 2024 media budget placement. Läs hela intervjun genom att följa länken.
Shame that more markerters aren't using OOH to build brands
Ocean Outdoor Nordics CMO Jesper Albansson caught up with Andrew Tindall, Senior Vice President of Global Partnerships of System1, for a two minutes interview to talk about brand building, advertising testing, advertising trends and his Out Of Home research.
A champion for the industry
A champion for the industry
This interview includes one of the most influential persons in the OOH-industry (who happens to be a fellow native Swede); Anna Bager, a seasoned media industry veteran, who is the President & CEO of the Out of Home Advertising Association of America OAAA. The Washington, DC-based national trade association that represents the entire out of home (OOH) advertising.
Creativity and innovation to accelerate radical change
Johan Pihl, ECD/CINO and co-founder of Doconomy, has an incredible track record as a creative within the advertising industry, having been awarded internationally and domestically at multiple times.
