Have the fundamental drivers of brand growth truly changed – or is it the way we execute them that has evolved?
Drawing on insights from more than 20,000 marketing professionals collected over the past decade, Martin Hellich, Global Head of Innovation at DVJ Insights, explores what really drives brand growth – and how these perspectives align with established academic evidence. He will also examine how AI is reshaping decision-making processes: unlocking new opportunities while highlighting important limitations that marketers need to navigate. Programpass i samarbete med DVJ Insights.