Everyone is talking about Marketing Automation. But what does it look like in practice when it delivers?
Agneta Nevell, Product Marketing & Customer Engagement Manager at Apsis, shares two real-life examples. First case is how Abkati, a manufacturing leader, increased their conversion rate by capturing insights into customers’ online behaviour and acting on them at the right moment. Second case is how Parks & Resorts built advanced workflows that follow the customer throughout the entire booking journey, tailored to location, loyalty and past behaviour.
Programpunkt i samarbete med Apsis.