In a world where advertising often pits brand building against performance metrics, The Multiplier Effect reveals a groundbreaking approach that integrates these two seemingly opposing forces.

In this session, Nicola Tillin, SVP LIONS Intelligence and Global Managing Director at WARC, shares how WARC's objective gives marketers the confidence to make bold marketing moves and argue for what will ultimately have the greatest impact on the bottom line. It provides the data and evidence needed to show that performance marketing on its own leaves money on the table – and that brand equity actually makes your performance marketing more effective.