In a world where algorithms, data, and AI are constantly expanding, it’s important to talk about the value of branding—or “brandy,” as you choose to define it. Freddie Öst, founder of Snask, will share insights on how to break norms and rules—and how to carve your own path. Snask has lectured at Stanford University, SXSW, OFFF Barcelona, and many other venues, and works with clients such as The Hives, Meta, Bang & Olufsen, and Viagra Boys.