AI can write your brief, build your campaign, and analyze your results faster and cheaper than any team you've ever hired. So what's left?
Lisa Kennelly, Global Marketing Strategist and CMO, has spent years building and scaling consumer brands at Klarna, Fishbrain and Clue, as well as advising growth-stage startups across Europe. Her perspective: AI is powerful at execution, and can create a decent high-level strategy, but it falls short when it comes to judgment, prioritization, and decision-making. The gap between strategy and execution is still a human problem.
So if AI can execute, who owns direction? When everything can be produced, what actually matters? And what does good judgment look like in an AI-driven organization?