What happens when marketing organizations are built around growth drivers rather than legacy country structures? This session explores how structural change, not just stronger campaigns, can turn local excellence into a scalable global growth engine.
Thomas Biesterfeldt, Global CMO, Cloetta, will share how they excel its marketing and R&D organization to scale brands and innovations across 60+ markets and how to drive growth through focus on their superbrands and a hands-on, entrepreneurial leadership approach.