Thursday, February 12, 2026, 11:00 AM - 11:20 AM
Main Stage
ROOM: 101AB
It’s about an event company that captured the spirit of the times and then evolved its concept over the years. A company that blends the fascination for exceptional skill in action sports with an appealing lifestyle — topped off with a spectacular show and a clear commitment to ecological sustainability. Here, the CEO, a former elite athlete, talks about how he renews a winning formula while staying attuned to its traditions.
Host: Kirsi Heikel, Bureau Chief, Bloomberg News
