Advertising has fallen into a “Salesmanship” rut chasing clicks and short-term sales while forgetting the power of creativity to capture hearts and build brands. This calls for a new revolution: a return to “Showmanship.” Through art, humour, music, and storytelling, Showmanship has always been the engine of growth.
In this session Orlando Wood, a world expert on advertising effectiveness at System1, joins Jesper Albansson, CMO at Ocean Outdoor, to discuss why distinctive, right-brained ideas are driving the creative revolution, how brands can win by entertaining, surprising, and creating fame that lasts and how out of home can lead in an attention-starved world.