AI is reshaping search and changing the rules for news publishers. Barry Adams offers a timely look at this transformation, exploring how AI Overviews and AI Mode are influencing search behavior and traffic to news sites. Where can news publishers still capture audience attention, and how can tools such as Preferred Sources, Follow on Google, and Subscription Linking help build loyalty and strengthen reader relationships? And which publishers are succeeding in this new landscape by focusing on fewer, better stories and building more direct connections with their audiences?