If your brand magic is not machine readable, you are invisible. And if your brand is machine readable but lacks magic, it is just noise.
The days of running a major branding campaign without ensuring your MarTech stack is set up to support that investment are long gone. Equally, the days of investing heavily in MarTech without making sure it delivers on your brand experience promise are behind us.
Mattias Malmer, Managing Director, Valtech Nordics, will share how strategy, creativity, storytelling, technology, data, and Optimizely’s orchestration capabilities came together to enable new ways of working.
The true impact of AI lies at the intersection of creativity and industrialization. That is exactly what this session is all about.
Programpass tillsammans Valtech Nordics.