Storytel wants to move the world through stories and its CRM communication is no different. But how can you ensure that every message brings value to over 2.7 million subscribers across more than 25 countries? Sofia Söderlund and Diana Changkuon, Global CRM Managers at Storytel, share how they achieve real results with a CRM strategy deeply rooted in user behavior and customer insights. Storytel wants to prove that even at a global scale, communication can remain personal, local and worth listening to.