Everyone has an AI strategy. Far fewer organisations have successfully embedded AI into day-to-day customer operations at scale. In this keynote, Riverty shares how it transformed a fragmented customer care operation into a unified, AI-ready platform across eight European markets in just 100 days. Through a real-world case study, discover how disciplined execution, employee adoption and a clear focus on measurable outcomes enabled faster service, greater operational efficiency and a scalable foundation for AI-powered customer care. Learn why technology was only one part of the story—and why execution is what ultimately delivers business value.